Privacy Policy for REA Business Analytics Insights

Last Updated: March 12, 2026

1. Introduction

REA Business Analytics Insights (“we,” “our,” or “us”) is committed to protecting the privacy of individuals and businesses we communicate with. This Privacy Policy explains how we collect, use, store, and protect information when we engage in business to business (B2B) outreach, including through phone calls, text messages, email, and other communication channels. 

By communicating with us, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information during our outreach and business communications: 

2.1 Contact Information

  • Name 

  • Business phone number 

  • Business email address 

  • Company name 

  • Job title 

2.2 Communication Information

  • Call logs (date, time, duration) 

  • Email 

  • Text message content 

  • Voicemails 

  • Notes related to business conversations 

  • Appointment scheduling and reminders 

  • Meeting information, notes taken, location and event – in person or via Teleconference 

  • Web form data 

  • Browser type and device information 

  • IP address 

  • Pages visited and time spent on our site 

  • Referring website or link 

We may collect this data through cookies, analytics tools, and similar technologies to understand usage trends and improve your experience.

2.3 SMS Disclaimer, Consent, Opt-in/Opt-Out, and Privacy Policy (TCPA/CTIA/CCPA/GDPR)

  • Opt-in: REA Analytics: You will start receiving text messages. If you need assistance, text HELP. Reply STOP to cancel subscription. 

  • Opt-out: REA Analytics: You have opted out and will no longer receive messages. To resubscribe reply UNSTOP. 

  • Help: REA Analytics: For additional help, send an email to rea@reaanalytics.com. To unsubscribe, reply STOP. 

Non-sharing clause in effect to not sell or use data for any purpose without consent.

2.4 CRM and Business Data

  • Information you provide during conversations and meetings 

  • Information related to potential or ongoing business relationships and transactions 

  • Publicly available business information 

We do not intentionally collect personal information unrelated to business communications.

3. How We Collect Information

We collect information through: 

  • Direct communication (calls, texts, emails, meetings) 

  • Third party communication platforms such as Dialpad, HubSpot, Google 

  • Our Customer Relationship Management (CRM) system 

  • Public business directories or publicly available sources 

  • Networking and social events 

4. How We Use Information

We use the information we collect for legitimate business purposes, including: 

  • Responding to inquiries 

  • Providing information about our products or services 

  • Managing and improving our sales and outreach processes 

  • Maintaining accurate business records 

  • Complying with legal obligations 

We do not sell or rent your information.

5. How We Share Information

We may share information with: 

5.1 Service Providers

Trusted third party vendors who help us operate our business, such as: 

  • Communication platforms (e.g., Dialpad, Telephone and Cellular Carriers) 

  • CRM providers (e.g., HubSpot) 

  • Cloud storage or IT service providers (e.g., AWS, Google) 

These providers are legally and contractually required to protect your information.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the stated categories in this privacy policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. End users can opt out of receiving further messages by replying STOP or ask for more information by replying HELP. Message frequency may vary. Message and data rates may apply.   

5.2 Legal Requirements

We may disclose information if required to: 

  • Comply with applicable laws or regulations 

  • Respond to lawful requests from authorities 

  • Protect our rights, property, or safety 

We do not share data with third-party services for any purposes.  Operational data may be shared with our SMS service provider to securely send authorized text messages.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. 

7. Data Retention

We retain business communication records only as long as necessary for legitimate business purposes or to comply with legal obligations. When information is no longer needed, we securely delete or anonymize it, unless legally required. 

8. Your Choices

You may request: 

  • Opt-in/Opt-out of SMS communications with REA Analytics.  For SMS purposes, notification message frequency varies.  Carrier charges may apply.  To unsubscribe at any time, reply STOP to the SMS message sent.  

  • Opt-in/Opt-out of Email communications with REA Analytics.  To unsubscribe from email communications, click on the “unsubscribe” button at the bottom of the email message. 

  • Update your contact and company information 

  • Remove your information from our CRM (where legally permissible) 

To make a request, contact us at: rea@reaanalytics.com or 616-930-0706

9. Business to Business Communications

Because our outreach is strictly B2B, certain consumer privacy laws may not apply. However, we still strive to handle all information responsibly and transparently. 

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will reflect the most recent revision. Continued communication with us indicates acceptance of any changes. 

11. Contact Us

If you have questions about this Privacy Policy or how we handle information, please contact: 

REA Analytics

PO Box 68527

Grand Rapids, MI  49506